Brand Center

Everything You Need to Represent Our Shared Work

The Pottstown Regional Community Foundation (PRCF) Brand Center is your one-stop resource for brand guidelines, logo files, messaging language, and media tools. Whether you are a grantee, sponsor, nonprofit, public partner, or media outlet, this page ensures that your materials accurately and professionally reflect your partnership with PRCF.

Why Brand Consistency Matters

Using the correct PRCF branding reinforces public trust, clarifies our shared message, and amplifies the visibility of community-led impact across western Montgomery, northern Chester, and eastern Berks Counties. From digital campaigns to public events, consistent recognition makes a real difference.

Tree-shaped icon with colorful leaves and three human figures, symbolizing community growth and unity

Planning to Use Our Logo?

Let Us Know!

We May Be Able to Help Share the Impact

If you plan to feature the PRCF logo in public-facing materials, please notify us. Our communications team may be able to highlight your work through our website, social channels, or newsletter.

Pottstown Regional Community Foundation Information & Assets

Logo Usage Guidelines

  • Preferred Use: Horizontal color logo on a white background
  • Alternate Styles: Black, white (reverse), grayscale, vertical lockup, or icon-only
  • Clear Space: Maintain visual padding around all sides
  • Minimum Size: At least 1 inch wide in print or 150 pixels wide on screen
  • Do Not: Stretch, crop, recolor, or place on cluttered backgrounds
  • Naming Pairing: When using our logo, always include the full name Pottstown Regional Community Foundation when space allows

File Format Guidance

Use PNG (White Background) For

  • Microsoft Word or PowerPoint
  • Websites and email
  • Non-Postscript desktop printers
    Not for professional printing.

Use EPS (Vector File, Transparent Background) For

  • Professional printing
  • Signage and screen printing
  • High-resolution publishing
    Choose EPS for coated or uncoated surfaces based on your printer’s recommendation.

Typography

Primary Font: Minion Pro – Bold

  • Headlines
  • Titles
  • Key Messages

Secondary Font: Source Sans 3

  • Sub Headings
  • Body Text
  • Supporting Content

If you need EPS files or help, please reach out!

Primary Brand Colors

Pantone 348 C

Hex: #00843D

RGB: 0, 132, 61

HSB: 148, 100%, 52%

CMYK: 88, 24, 100, 10

Pantone 2945 C

Hex: #004C97

RGB: 0, 76, 151

HSB: 210, 100%, 59%

CMYK: 100, 80, 9, 0

Pantone 136 C

Hex: #FFBF3F

RGB: 255, 191, 64

HSB: 40, 75%, 100%

CMYK: 0, 27, 86, 0

Pantone 201 C

Hex: #9D2235

RGB: 157, 34, 53

HSB: 351, 78%, 62%

CMYK: 26, 98, 77, 21

Messaging and Voice

How to Refer to the Foundation

To maintain clarity and brand alignment in your materials, use the following hierarchy:

  1. Preferred: Pottstown Regional Community Foundation (always spelled out on first mention)
  2. Acceptable Alternative: the Foundation (with a lowercase “the” and capital “F” in Foundation)
  3. Secondary Abbreviation: PRCF (use only when space is limited or after prior references)

Avoid using the legacy name “PAHWF” unless referencing historical events.

Foundation Boilerplate:

Pottstown Regional Community Foundation is a 501(c)(3) nonprofit organization connecting philanthropic intentions with community needs across the greater Pottstown region, supporting health intervention, education innovation, and economic opportunity for all residents. Committed to improving quality of life within a 10-mile radius of Pottstown, PRCF serves as a convener, funder, and steward for sustainable, community-driven solutions. To learn more, visit www.pottstownfoundation.org.

Communicating About Your Grant

We’re Honored to Support Your Work

We encourage you to share how your grant is making a difference. Public awareness builds momentum for your mission and strengthens community support.

Sample Recognition Text:

“This project is made possible by a grant from the Pottstown Regional Community Foundation, committed to strengthening health, education, and economic opportunity in our community.”

“Thanks to funding from the Pottstown Regional Community Foundation, we’re advancing solutions that strengthen lives and create opportunity locally.”

Share Your Story

The Foundation issues a public list of awarded grants after each cycle. You are encouraged to reach out to your local press, post on social media, and include the Foundation in your announcements.

If you would like a custom quote or if you’re unsure which logo to use, need guidance on messaging, or want support in promoting your project, the Foundation’s communications team is ready to assist!

Tag the Foundation on Social Media

When posting about your grant or sponsorship, tag us! We may re-share or spotlight your project.

LinkedIn: @PottstownFoundation

Facebook, Instagram, YouTube, X (Twitter): @PRCFconnect

Recognition Requirements

If the Foundation is funding your project, please include the name and logo in:

  • News articles and press releases
  • Websites and digital communications
  • Event signage and printed materials
  • Social media and newsletters

Welcome to Your Community Foundation

Please have patience with our website, it is still under construction from our transition to our new name. If you have any questions, please reach out to Samuel Mirarchi, Marketing & Communications Specialist at smirarchi@pottstownfoundation.org. Thank you