Thriving Communities Program

Laying the Groundwork for an Equitable, Connected Community

The Thriving Communities Program (TCP) is a national initiative of the U.S. Department of Transportation that helps historically under-invested communities build the planning and technical capacity needed to compete for future federal infrastructure funding.

Pottstown is one of 64 communities selected across the country to receive a two year package of technical assistance, planning support, and leadership development. The Pottstown Regional Community Foundation (PRCF) serves as the local coordinating agency, working alongside municipal leaders, planners, housing partners, nonprofit organizations, and residents.

The goal is simple and ambitious at the same time: ensure that future investments in transportation, housing, and infrastructure benefit current residents, strengthen local opportunity, and support a thriving, equitable regional economy.

Why Thriving Communities Matters

Pottstown is a diverse, post-industrial community with deep civic roots. Despite its strengths, residents face significant structural barriers:

  • Nearly 30 percent of the population identifies as Black or Latino
  • Median household income in the study area is just $35,000, compared to $99,000 in Montgomery County
  • Homeownership in the study area is 30.8 percent, far below the county rate of 71.7 percent
    Poverty in the study area is 27 percent, compared to 6.6 percent countywide

These disparities reflect decades of disinvestment, limited mobility options, and exclusion from regional growth. The 2023 Pottstown Community Survey, conducted across six underserved census block groups, confirmed the need for focused investment in housing, economic development, and infrastructure.

What the National Thriving Communities Program Provides

Through the U.S. Department of Transportation, the Thriving Communities Program offers:

  • Two years of technical assistance from national experts
  • Support for Equitable Transit Oriented Development (ETOD)
  • Help aligning infrastructure, housing, and economic development plans
  • Capacity building for local leaders and community based organizations
  • Guidance on preparing competitive federal grant applications

The program is designed to help communities move projects from idea to implementation, especially in places that have historically been overlooked or under resourced.

Median Household Income

$ 0

All Block Groups

$ 0

All of Pottstown

$ 0

Montgomery County

Local Implementation

Pottstown, PA

Creating Opportunities for All

The Thriving Communities Program in Pottstown is guided by several high level goals. Together, these goals support a vision of Pottstown where all residents can live, work, learn, and thrive in connected, opportunity rich neighborhoods.

Economic equity and workforce development

Improve access to good jobs, training, and economic resources so residents can benefit from new investment.

Community engagement hub creation

Build spaces, processes, and tools where residents can share their voices, concerns, and ideas about transit, housing, and neighborhood change.

Affordable housing supply assurance

Support strategies that protect renters and homeowners, expand affordable housing options, and reduce displacement risk near future transit investments.

Core Focus Areas

PRCF coordinates Thriving Communities Pottstown using a regional partnership model that includes the Borough of Pottstown and nearby municipalities within PRCF’s ten-mile service radius in western Montgomery, northern Chester, and eastern Berks Counties.

Locally, the work focuses on five interconnected priorities:

Equitable Transit-Oriented Development

Advance infrastructure that connects residents to jobs, services, and opportunity through walkable, transit-accessible design. Position the region for future rail restoration and improved multimodal mobility.

Housing and Environmental Justice

Promote development strategies that increase affordable housing and address environmental conditions affecting health and equity. Prioritize sustainability and neighborhood resilience in revitalization efforts.

Economic Revitalization and Local Business

Encourage small business development and reinvestment in downtown corridors and underutilized commercial spaces. Build a more resilient local economy and support long-term job creation.

Community Voice and Resident Engagement

Embed resident priorities into planning through inclusive engagement and collaboration. Ensure solutions are relevant, equitable, and grounded in lived experience.

Data-Driven Planning and Regional Alignment

Use local data and multi-municipal coordination to guide investment decisions. Focus resources where they can drive the greatest measurable impact.

Programs & Activities Underway

Thriving Communities is not only about long range plans. It also includes specific programs, tools, and engagement efforts that are happening now.

Mpact Conference Delegations

PRCF has built a regional learning network through repeated participation in the Mpact Transit + Community Conference (formerly Rail~Volution). These experiences are not one time trips. They are part of a multi year strategy to build local expertise, expand partnerships, and bring national best practices back to Pottstown.

2021
Mpact MOVE Roundtable

PRCF convened local and regional stakeholders to explore how Pottstown could proactively shape future development related to possible passenger rail restoration. The MOVE Roundtable began asking:

How can Pottstown ensure that future growth reflects community priorities, not just market forces?

2022
National Conference Delegation - Miami

PRCF sponsored a delegation of local leaders to attend the conference, using insights from the MOVE Roundtable to guide their learning. A key outcome was the shared decision to pursue a Thriving Communities grant.

2023
Thriving Communities Grant Award

The U.S. Department of Transportation selected Pottstown for a two year technical assistance award. Named stakeholders include the Borough of Pottstown, Pottstown Area Health and Wellness Foundation (now PRCF), the Montgomery County Planning Commission, and more than a dozen regional partners.

2023
National Conference Delegation - Phoenix

A regional delegation attended the conference and collaborated on Pottstown’s first public comment to the Delaware Valley Regional Planning Commission (DVRPC). During this period, an in depth study titled Equitable Transit Oriented Development – A Proposal for Pottstown was completed and released.

2024
National Conference Delegation - Philadelphia

More than 80 of the 1,100 conference attendees were part of a Pottstown regional delegation. Pottstown was featured in multiple sessions and a mobile workshop that showcased local infrastructure, neighborhood history, and community led planning. Youth from the STRIVE Initiative helped bring the story to life through an equitable transit oriented development themed podcast.

2025
National Conference Delegation - Portland

PRCF sponsored a new regional delegation to Mpact 2025 in Portland, building on four years of learning and action. Delegates deepened their understanding of Equitable Transit-Oriented Development (ETOD) and brought home ideas to help residents define what ETOD should look like in Pottstown, with a special focus on “The District” and a live work play model. Their time and talent further advanced the community’s journey toward Thriving Communities.

All Aboard for Equity

Reactivating Passenger Rail With Community at the Center

One of the most visible opportunities connected to Thriving Communities is the potential restoration of passenger rail service between Philadelphia and Reading, with Pottstown as a key station along the corridor.

PRCF partners with groups such as the Schuylkill River Passenger Rail Authority, local and regional planning agencies, and national technical assistance providers to:

  • Advocate for rail restoration that benefits current residents
  • Identify how rail can expand access to jobs, education, and services
  • Plan for development around the historic train station that reflects community priorities
  • Learn from other rail communities that have successfully balanced growth with equity

The phrase All Aboard for Equity reflects a shared commitment: growth should not leave anyone behind.

Mini-Pitch at Pollock Park

The Thriving Communities Program is already sparking visible, on-the-ground impact in Pottstown, including the development of a new state-of-the-art mini-pitch soccer facility at Pollock Park, made possible through a transformative partnership between the Pottstown Regional Community Foundation (PRCF) and the U.S. Soccer Foundation.

In 2025, PRCF secured a $100,000 national grant award to build the mini-pitch, with Pollock Park selected by the Philadelphia FIFA 2026 Host Committee as an official Legacy Project site. This project emerged from an inclusive community design charrette hosted by PRCF and the Borough of Pottstown, bringing together local leaders, nonprofit partners, school representatives, youth athletes, and neighborhood stakeholders. Their shared vision positioned the mini-pitch as a catalyst for equitable economic development, public health improvement, and meaningful youth engagement.

Learning from Other Communities

Pottstown’s approach is informed by peer cities that have implemented successful ETOD strategies under similar conditions.

Fredericksburg, Texas

Northfield, Minnesota

Focus: Rail Restoration and Walkable Redevelopment

A $45 million investment to reinstate passenger rail sparked downtown revitalization through mixed-use zoning and pedestrian infrastructure.

  • Public engagement shaped station design and land-use priorities
  • Equity goals guided business incentives and community benefits
  • Small business growth and housing access were central to the strategy

Focus: Cultural District and Green Infrastructure

A $30 million public investment revitalized the River Arts District with trails, cultural spaces, and affordable housing.

  • Walkability improvements connected underserved neighborhoods to opportunity
  • Public-private coordination preserved affordability while spurring growth
  • The project balanced environmental planning with long-term economic sustainability

Get Involved Today!

Residents, partners, and organizations can support Thriving Communities in several ways:

Take the community survey

Attend public meetings, walking tours, or forums

Give to the Thriving Communities Program Fund

PRCF is building a dedicated fund to sustain the Regional Home Garden Contest for years to come. Contributions of any size are tax deductible to the fullest extent of the law and directly support program costs.

Share your ideas about transit, housing, and economic development

Partner with PRCF on pilot projects or outreach